2 August, 2008
An excellent article looking at the challenges facing the McCain campaign and their recent round of mud-slinging.
The racial undertones of this assault are subtle but undeniable, as Obama himself suggested when he asserted last week that his opponents are trying to make voters â€œscaredâ€ of him because he â€œdoesnâ€™t look like the other presidents on the currency.â€ Theyâ€™re most glaring in â€œTroops,â€ which features footage of Obama sinking a three-pointer in Kuwait, despite the fact that the shot took place at a military base, which undermines the adâ€™s argument. But the spotâ€™s deeper aim is to foster an unconscious simile: Obama as a blinged-up, camera-hungry, NBA shooting guard, Allen Iverson with a Harvard Law degree. Am I reaching? Consider this: Would the ad have featured footage of Obama on a golf course draining a hole-in-one? â€œNo, it wouldnâ€™t,â€ laughs a GOP media savant. â€œThe racial angle is the first thing I thought of when I saw that ad. It fits into the celebrity stuff, too.â€